Nyxell is a nightlife tech startup connecting venues and partygoers through a dual product ecosystem: a B2C ticketing app and a B2B management suite.
Context
Growing tickets sold and user engagement across B2B and B2C. As Chief Product Officer, I led product strategy, design, data analysis and developer handoff across the full product ecosystem.
My Role
- Defined product vision and roadmap
- Led research, Design, QA, and Product strategy
- Balanced priorities between growth experiments and core platform stability
- Improve every product as much as possible, while also keeping costs low to match market standards
- Coordinated sprints with iOS, Android, backend, frontend, DevSecOps, and data
- Worked directly with venue owners to integrate feedback into releases
Products & Scope
During my time at Nyxell, the platform achieved its fastest growth since launch. This was thanks to design decisions, product iterations and cross-team alignment.
Impact
The B2B suite became a daily tool for partner venues.
- +250 business across 30 provinces
- +3000 events managed
- +200K users on the platform
The B2C app engaged our target audience
- 174K total users (71.5% growth)
- 171K active users (69.5% growth)
- 32K total buyers (37.5% growth)
- 18.4% conversion ratio (10.1% growth)
Beyond Product Design
I'm not just involved in design and product tasks. I'm involved in every aspect of the business. This includes hiring, sales, business, investing, marketing, and social media. It also includes work methodologies such as:
- Learn about backend systems, server monitoring and machine maintenance
- I worked on making it easier for engineers to work with designs at Figma
At Nyxell, I proved that design can drive growth. By combining product thinking, execution, and team leadership, we transformed ideas into tools that venues rely on and users love.
Conclusion
During my time at Nyxell, the platform achieved its fastest growth since launch. This was thanks to design decisions, product iterations and cross-team alignment.
