Pablo Criado — Product Designer Portfolio
More projects soon
About me
From concept to production. Products that scale and perform
I sit at the intersection of product thinking, design execution, and front-end implementation. From zero-to-one concepts to scaling systems across markets, I design products that ship and perform.
At Ria Money Transfer, I work across the full product ecosystem: building the European Wallet from zero for 15+ countries, evolving the Senegal and Malaysia Wallets, rethinking the checkout funnel that drives conversion in the core app, and shaping the Design System that keeps it all consistent at scale.
I prototype with code, leverage AI tools like Claude Code and Cursor for rapid implementation, and move from idea to production without handoff bottlenecks. The best design is the one that actually ships.
0+
Years designing
always evolving
0+
Products shipped
end to end
0K+
Users managed
across launched products
0
Countries reached
by wallets at Ria
0%
User growth
after Nyxell redesign
0%
Retention boost
research-driven decisions
Career
Product Builder / Designer — EMEA
@Ria Money Transfer
Founder
@Xaréu
Chief Product Officer
@Nyxell
Brand & Product Designer
@Freelance
UX/UI Designer
@Plain Concepts
Stack
Testimonials
“Although his primary expertise is in UX, he took on product management with remarkable adaptability. Pablo is data-driven — every decision is backed by evidence and aligned with strategic goals. His positive energy was a source of motivation for the team.”
Ekaitz Portillo
Staff Software Engineer at Wallapop