Hello, I'm Pablo 👋
Hello, I'm Pablo 👋
Hello, I'm Pablo 👋
Business-focused Product Designer creating smarter user experiences through innovation.
Business-focused Product Designer creating smarter user experiences through innovation.


I’ve helped grow user bases through redesigns, launched features that make a difference, and improved client retention by keeping things user-focused and collaborative. Working with developers, analysts, and designers, I know how to bring teams together to deliver great results.
I’ve helped grow user bases through redesigns, launched features that make a difference, and improved client retention by keeping things user-focused and collaborative. Working with developers, analysts, and designers, I know how to bring teams together to deliver great results.
I’ve helped grow user bases through redesigns, launched features that make a difference, and improved client retention by keeping things user-focused and collaborative. Working with developers, analysts, and designers, I know how to bring teams together to deliver great results.



About
About
About
I'm an all-in-one designer.
I'm an all-in-one designer.
I’m a multidisciplinary designer turning complex ideas into simple, intuitive, and visually engaging solutions. I focus on UI/UX design, branding, and product strategy, creating experiences that look great, feel natural, and work.
I’m a multidisciplinary designer turning complex ideas into simple, intuitive, and visually engaging solutions. I focus on UI/UX design, branding, and product strategy, creating experiences that look great, feel natural, and work.
Years of experience
5+
Years of experience
5+
Years of experience
5+
Clients / Companies
10+
Clients / Companies
10+
Clients / Companies
10+
Projects Completed
30+
Projects Completed
30+
Projects Completed
30+
Hours of Designing
10,000+
Hours of Designing
10,000+
Hours of Designing
10,000+
Social Media Content
Decks Design
Team Builder
Design Systems
Mobile App Design
Web Design
Product Management
DesignOps
Branding
Product Design
Social Media Content
Decks Design
Team Builder
Design Systems
Mobile App Design
Web Design
Product Management
DesignOps
Branding
Product Design
Career
Career
Career
And This Is My Career
UX/UI Designer at Plain Concepts
2020
-
2023
Designed intuitive and engaging digital experiences, collaborating agilely with developers to create tailored solutions for tech events and impactful digital content. With over three years of experience, honed skills to adapt to challenges and deliver user-centered designs. Focused on crafting solutions that align with user needs and objectives.
UX/UI Designer at Plain Concepts
2020
-
2023
Designed intuitive and engaging digital experiences, collaborating agilely with developers to create tailored solutions for tech events and impactful digital content. With over three years of experience, honed skills to adapt to challenges and deliver user-centered designs. Focused on crafting solutions that align with user needs and objectives.
UX/UI Designer at Plain Concepts
2020
-
2023
Designed intuitive and engaging digital experiences, collaborating agilely with developers to create tailored solutions for tech events and impactful digital content. With over three years of experience, honed skills to adapt to challenges and deliver user-centered designs. Focused on crafting solutions that align with user needs and objectives.
Freelance Brand & Product Designer
2020
-
Now
Managed the entire design process, from brand conceptualization to content creation and presentations, ensuring cohesive and impactful results. Specialized in digital design for web and mobile apps, delivering visually consistent solutions. Focused on client satisfaction by aligning designs with their needs and expectations.
Freelance Brand & Product Designer
2020
-
Now
Managed the entire design process, from brand conceptualization to content creation and presentations, ensuring cohesive and impactful results. Specialized in digital design for web and mobile apps, delivering visually consistent solutions. Focused on client satisfaction by aligning designs with their needs and expectations.
Freelance Brand & Product Designer
2020
-
Now
Managed the entire design process, from brand conceptualization to content creation and presentations, ensuring cohesive and impactful results. Specialized in digital design for web and mobile apps, delivering visually consistent solutions. Focused on client satisfaction by aligning designs with their needs and expectations.
Product Lead (CPO) at Nyxell
2024
-
Now
Led the 2025 Strategic Plan, optimizing Nyxell’s product strategy through data-driven decisions, launching a new website, and aligning with the brand’s value proposition. As PO, managed an 8-person Product Squad, implementing Agile to prioritize high-impact initiatives and boost team efficiency. Spearheaded product development and branding efforts, achieving significant growth (+70% users, +10% conversion) and launching successful projects like Nyxell Suite 2.0 and PACO (+110K users).
Product Lead (CPO) at Nyxell
2024
-
Now
Led the 2025 Strategic Plan, optimizing Nyxell’s product strategy through data-driven decisions, launching a new website, and aligning with the brand’s value proposition. As PO, managed an 8-person Product Squad, implementing Agile to prioritize high-impact initiatives and boost team efficiency. Spearheaded product development and branding efforts, achieving significant growth (+70% users, +10% conversion) and launching successful projects like Nyxell Suite 2.0 and PACO (+110K users).
Product Lead (CPO) at Nyxell
2024
-
Now
Led the 2025 Strategic Plan, optimizing Nyxell’s product strategy through data-driven decisions, launching a new website, and aligning with the brand’s value proposition. As PO, managed an 8-person Product Squad, implementing Agile to prioritize high-impact initiatives and boost team efficiency. Spearheaded product development and branding efforts, achieving significant growth (+70% users, +10% conversion) and launching successful projects like Nyxell Suite 2.0 and PACO (+110K users).
Founder of Xaréu
2025
-
Now
Promoting local design and creativity by creating a collaborative space for Asturian designers to connect and grow. Supporting regional talent through opportunities and increased visibility for local creatives. Building a community to share knowledge, foster dialogue, and drive collective growth.
Founder of Xaréu
2025
-
Now
Promoting local design and creativity by creating a collaborative space for Asturian designers to connect and grow. Supporting regional talent through opportunities and increased visibility for local creatives. Building a community to share knowledge, foster dialogue, and drive collective growth.
Founder of Xaréu
2025
-
Now
Promoting local design and creativity by creating a collaborative space for Asturian designers to connect and grow. Supporting regional talent through opportunities and increased visibility for local creatives. Building a community to share knowledge, foster dialogue, and drive collective growth.
Why me?
Why me?
Why me?
I'll help businesses to shine
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Efficient Workflow
Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.
Collaborative Process
I work closely with any team, integrating the feedback to create designs that exceed expectations.
Collaborative Process
I work closely with any team, integrating the feedback to create designs that exceed expectations.
Collaborative Process
I work closely with any team, integrating the feedback to create designs that exceed expectations.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
Attention to Detail
Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.
Testimonials
Testimonials
Testimonials
See what others say about me
See what others say about me
I have helped companies and businesses make a killer design for their product. Wanna be the next?
I have helped companies and businesses make a killer design for their product. Wanna be the next?
I worked closely with Pablo as part of the same team, and I was impressed by his versatility and dedication. Although his primary expertise is in UX, he took on the challenging role of product management, demonstrating a really good adaptability and a strong commitment to learning and growing in this new area. Pablo is data-driven, and every decision he makes is backed by evidence and aligned with strategic goals. His positive energy were a source of motivation for the team.
Ekaitz Portillo
Staff Software Engineer at Wallapop
I have been able to work with Pablo as his manager for 3 years and I can say that it has been a pleasure. As a professional he has always been at the height with a creative and a level out of the ordinary, an all-rounder, equally at ease with advertising campaigns, design for print or interface design with Figma.
Jose Antonio García
Global UX/UI Director at Plain Concepts
I had the pleasure of working with Pablo for several years. He is a great creative, decisive and efficient in his designs, as well as a lover of details. Having him on the team was a real luxury, always willing to help and collaborate.
Jazmín Vasco
UX Lead at GTO
Pablo's work has been spectacular, he is a great professional, he has helped me to create my personal brand through a logo that represents my work in a very accurate way. Thanks to him today I have a wonderful brand that people remember and associate perfectly.
Carlos B. Osoro
CEO & Founder of CBO
I worked closely with Pablo as part of the same team, and I was impressed by his versatility and dedication. Although his primary expertise is in UX, he took on the challenging role of product management, demonstrating a really good adaptability and a strong commitment to learning and growing in this new area. Pablo is data-driven, and every decision he makes is backed by evidence and aligned with strategic goals. His positive energy were a source of motivation for the team.
Ekaitz Portillo
Staff Software Engineer at Wallapop
I have been able to work with Pablo as his manager for 3 years and I can say that it has been a pleasure. As a professional he has always been at the height with a creative and a level out of the ordinary, an all-rounder, equally at ease with advertising campaigns, design for print or interface design with Figma.
Jose Antonio García
Global UX/UI Director at Plain Concepts
I had the pleasure of working with Pablo for several years. He is a great creative, decisive and efficient in his designs, as well as a lover of details. Having him on the team was a real luxury, always willing to help and collaborate.
Jazmín Vasco
UX Lead at GTO
Pablo's work has been spectacular, he is a great professional, he has helped me to create my personal brand through a logo that represents my work in a very accurate way. Thanks to him today I have a wonderful brand that people remember and associate perfectly.
Carlos B. Osoro
CEO & Founder of CBO

Contact
Let's Get in Touch
Let's connect and share some ideas!

Contact
Let's Get in Touch
Let's connect and share some ideas!

Contact
Let's Get in Touch
Let's connect and share some ideas!