I design & lead digital products from 0 to market and beyond ✨

My first experience as a UX/UI Designer looking to be a Product Designer: I create easy-to-use digital experiences and work quickly with developers to make custom solutions for tech events and interesting digital content. I have worked in this field for over three years. I have the skills to deal with any situation and create designs that are easy for people to use. We make solutions that meet the needs and goals of the people who use them. Every year, 99% of our clients say they are satisfied with our services (NPS: 4.9/5).

My main aim was to make our clients' projects really stand out. A few years later, they are still very happy with the work that was done. I was in charge of the whole design process, from coming up with the brand idea to creating content and making presentations. I made sure that everything was well-organised and made a good impression. We specialise in digital design for websites and mobile apps, and we make sure that everything looks the same. The company's main aim is to make sure that its customers are happy. It does this by making sure that the designs it provides match what the customers need and expect.

Led the 2025 Strategic Plan, optimizing Nyxell’s product strategy through data-driven decisions, launching a new website, and aligning with the brand’s value proposition. As PO and PD, managed an 8-person Product Squad, implementing Agile to prioritize high-impact initiatives and boost team efficiency. Spearheaded product development and branding efforts, achieving significant growth (+70% users, +10% conversion) and launching successful projects like Nyxell Suite 2.0, our B2B Saas CRM, and PACO, our app-game (+110K users).

My goal was always to help people. What better way to do that than by doing something you're passionate about? We want to encourage local design and creativity. So we are creating a place where designers from Asturias can meet and develop their skills. We support local creatives by offering them more opportunities and making them more visible. We build a community where people share knowledge, have conversations, and help each other grow.

I'm one of the owners and the lead designer of the new European Neobank launching in 2026 across 15 plus countries, including the creation of a unified Design System for Neobank, global wallets, One App and XE. We work to enhance and evolve the existing wallets in Malaysia and Senegal by shipping new features, analysing user behavior and performance data, and identifying opportunities that inform the future EU Neobank. Partner daily with engineering, compliance, data and business teams to align requirements, reduce delivery friction and improve execution quality. Drive DesignOps improvements, standardising components and documentation in Figma & Coda, and optimising workflows, reducing design and handoff time.