As CPO at Nyxell, I played a key role in shaping the 2025 Strategic Plan, establishing a clear growth vision and aligning all actions with our core objectives. My approach centers on a data-driven product strategy that optimizes efforts around critical metrics. I also managed the launch of Nyxell’s new website and B2B landing page, ensuring both platforms effectively reflect our brand and maximize conversions.

In my role as Product Owner, I lead a Product Squad of 8 people, where I emphasize team motivation, task prioritization, and an Agile mindset. Using the Scrum framework, I structure workflows to prioritize and develop high-impact initiatives efficiently, keeping the team focused and motivated to meet our KPIs.

As a Product Designer, I spearheaded the Nyxell App development in 2024, achieving a 70% increase in users and a 10% improvement in conversion rate in less than a year. I also head Nyxell Suite 2.0, a CRM that enhances client operations by supporting B2B needs directly. I conducted client interviews to gather insights and ensure the Suite aligns closely with their requirements. Additionally, we launched PACO, a pre-party game with strong engagement, reaching over 110K users. I also oversee the Design System, which guarantees a cohesive, scalable visual identity across all digital products.

Furthermore, as Brand Designer, I led the launch of Nyxell’s rebrand, crafting every detail to reflect our renewed vision and strengthen our identity. I also oversee the branding for Inyoi, our strategic alliance in the USA, ensuring that each touchpoint conveys our values and vision effectively.

In recognition of our achievements, Nyxell was awarded the Startup of the Year Award by Banco Sabadell, highlighting our innovation, growth, and the impact we’ve made in the industry.