PARKEY
Tools: Adobe Suite | Figma
Introduction:
Parkey is an innovative solution designed to simplify the often stressful process of finding and reserving parking spaces in busy urban environments. With an emphasis on user convenience and seamless interaction, Parkey needed a digital experience that not only reflected its commitment to ease and efficiency but also provided a comprehensive, user-friendly interface.
Challenge:
The market lacked specialized apps that addressed the complex parking challenges in major cities. This presented an attractive niche, particularly in capitals like Madrid, where urban congestion and limited parking options create significant difficulties for drivers.
We detected a concern among city residents about traffic jams and lack of parking, which are related to each other.
Cleaning: 40.0%
Air pollution: 32.8%
Traffic and congestion: 21.6%
Insecurity: 8.0%
Unemployment: 7.5%
Lack of parking space: 5.8%
Public Transport: 5.6%
Survey on the main concerns of the city of Madrid (2019)
Key Insights
Supply Demand: The number of cars is increasing every year and there is less and less space to park.
Empty spaces: There are a multitude of unused parking spaces available throughout the day.
Long Search: Prolonged search for parking spaces creates traffic jams on public roads.
Traffic Jams: Due to the clogging caused by the search, traffic is created during rush hour.
Pollution: Cause unnecessary pollution, especially on the main roads with the most traffic.
Solution:
The redesign project followed a comprehensive UX research process to inform the final UI. This included conducting user interviews to gather insights on pain points and expectations, mapping out user journeys to understand interaction flows, creating a detailed UX blueprint to visualize the app's structure, and developing a robust app architecture to ensure functionality met user needs. These steps laid the groundwork for a clean, intuitive interface that emphasized ease of use and quick navigation. The new design features streamlined layouts, improved navigation, and clear, user-friendly visuals. This holistic approach transformed Parkey into a modern, efficient tool that enhances the user experience and encourages widespread adoption.
