Nyxell B2B - Landing
Tools: Miro | Adobe Suite | Figma
Introduction:
Nyxell, a pioneering startup in the nightlife ticketing industry, recognized the need to strengthen its B2B communications to better engage with its business partners. The creation of a dedicated B2B landing page was crucial to highlight Nyxell’s value proposition and establish a strong digital presence that resonated with club owners, event organizers, and other stakeholders.
Challenge:
This case study addresses Nyxell's need to strengthen its B2B communication to enhance interactions with its business partners. The goal was to create a dedicated landing page for its B2B segment to highlight the value proposition and establish a strong, attractive digital presence for club owners, event organizers, and other stakeholders.
Solution:
A brainstorming session defined the essential content for the B2B landing page, ensuring a storytelling approach that resonated with Nyxell’s B2B audience. The design prioritized clarity and engagement, with a structured layout guiding users through the benefits of partnering with Nyxell. Visuals and messaging were crafted to reflect Nyxell's dynamic identity, highlighting innovative ticketing solutions, partner success stories, and dedicated support. This cohesive narrative showcased Nyxell’s unique value as a trusted nightlife partner. Since launch, the B2B landing page has contributed 15% of our total leads.
