Back Market - iOS Concepts
Tools: Figma
Introduction:
Back Market is an innovative e-commerce platform dedicated to the sale of refurbished electronics. Established with a mission to promote sustainable consumption and reduce electronic waste, Back Market connects customers with certified refurbishers to offer high-quality, reliable, and affordable tech products. By providing an alternative to purchasing new devices, Back Market champions eco-conscious practices while ensuring that users can access trusted and vetted electronics at competitive prices. Operating within the circular economy, the platform not only delivers value to its customers but also supports environmental responsibility and the lifecycle extension of electronic products.
Challenge:
Back Market's iOS platform lacked a cohesive and engaging design approach that resonated with tech-savvy, eco-conscious users. The existing layout did not fully align with modern UX/UI standards, which impacted user interaction, visual appeal, and overall satisfaction.
Solution:
The concept introduces a refined, user-centric design with a dual-mode interface featuring light and dark themes to enhance user comfort and accessibility. Emphasizing clean, minimalistic aesthetics combined with eco-friendly, earthy tones aligns with Back Market's sustainable ethos. The reimagined structure optimizes the user journey, incorporating streamlined navigation and intuitive touch interactions tailored for seamless mobile experiences. Interactive product showcases and informative sections highlight the refurbished nature of the products, building trust and transparency. These enhancements align with contemporary design expectations, improving engagement and reinforcing Back Market's commitment to sustainability and high-quality tech solutions.
